ENDURO 3
Le contexte
Garmin France sent the Enduro 3 to Nicolas JEAN-BAPTISTE with the idea of creating a video around the watch and his sports practice. When he reached out to me, the challenge was to turn this collaboration into something more subtle than a classic product video. The goal was to promote the watch while keeping the focus on sport, movement and authenticity.
L'approche
I chose to approach the project as a cinematic journey rather than an ad. We filmed across different landscapes, from the Bardenas desert to the Pyrenees, the Basque coast and Toulouse, using sport as the main narrative. The watch’s multi-sport features appear naturally through action and environments, without ever taking center stage.
Coulisses du tournage
